Scuderia Ferrari HP continues to secure new sponsorships and capital: IBM has also joined the ranks of the Prancing Horse
It’s a year of changes, at least in terms of partnerships, for Scuderia Ferrari: after announcing the agreement with HP as title sponsor, followed by Unicredit (replacing Santander, which has become a sponsor of Formula 1), the Maranello team has now closed a new deal with IBM, a global leader in digital consulting.
Ferrari’s Announcement
Below is the statement published on the official website: “Scuderia Ferrari HP is pleased to announce a multi-year partnership with IBM, a global leader in technology and digital consulting, effective from January 1, 2025. This collaboration brings together two prominent companies, united by a passion for challenges, innovation, excellence, and the relentless pursuit of top performance.
With Scuderia Ferrari HP’s vast experience in Formula 1 and IBM’s cutting-edge technology, the partnership aims to redefine digital transformation in terms of fan experience and engagement, both on and off the track.
Scuderia Ferrari HP and IBM both believe in the power of technology to achieve the best results. The partnership will implement solutions to elevate fan engagement to a completely new level, transforming the fan experience through innovative technologies and leveraging the Scuderia Ferrari HP digital ecosystem to its fullest. As a Premium Partner in IT consulting, IBM will contribute its expertise and tools to create state-of-the-art digital solutions, bringing fans directly into the heart of the action.
The partnership with IBM will include various initiatives to engage the Scuderia Ferrari HP fan base through a high-profile interactive platform for content, while also enhancing digital accessibility. Both companies are committed to finding new ways to engage a younger audience and to applying new technologies to ensure a sustainable and inclusive digital future.”
Photo: Scuderia Ferrari HP
